The DSR7 is one of the first headphones of the audio-technica range to include the newly founded Pure Digital Drive technology. This technology may well pave the way for premium headphones going forward, so its defiantly something to look out for!

How does Pure Digital Drive Technology Work?

Let's start off by saying that the DSR7BT doesn't have any traditional analogue headphone jack. Why I hear you ask - because they simply don't work this way.

As illustrated above, the digital signal goes from your source straight to their True Motion D/A Drivers, so the signal stays digital until right up until the end point of sound creation. This eliminates the need for a traditional DAC (Digital To Analogue Converter). The newly created diaphragms are extremely light, allowing them to move freely for optimum performance. The result? A much more precise and accurate movement from the diaphragm, which results in a cleaner, more crisp and responsive audio reproduction.

Often you find that on board Digital to Analogue Converters (DACs) muddy the sound, where as the Pure Digital Drive keeps the signal pure, right up until conception.

The DSR7 can be used in two ways. Via USB or via Bluetooth aptX HD or standard Bluetooth / aptX.

If you run via USB, you will get an astonishing 24-bit/96kHz audio, and an impressive 24-bit/48kHz via the wireless aptX HD. That being said they are also backwards compatible with previous generations of Bluetooth, so you will still be able to use them accordingly.

That being said, the DSR7BT's aren't just about beating the next numbers. A great deal of consideration has been taken into the design of the drivers and surrounding components to ensure minimum distortion and interference. As a result they sound truly awesome. I have heard people say that they sound very balanced and extremely true to the original recording of the music. That being said they aren't clinical. Quite the opposite, they engage you with all the intricacies of the music that you're playing, making you question if you had ever heard that sound in the song before.

• Unique Pure Digital Drive technology for high definition wireless listening.
• 24-bit/96kHz via USB and 24-bit/48kHz via Bluetooth.
• Bluetooth 4.1 (backwards compatible), aptX HD, ACC, SBC.
• 15 hours play time and 1,000 hours on standby.
• 5 to 40,000 Hz (Hi-Res Audio).
• Memory foam ear pads for extensive listening sessions.
• Microphone and controls to answer calls, change tracks and the likes of.
• Android and Apple compatible.
• NFC (Near Field Communication) for easy pairing.
• Foldable design for easy storage.
• Soft Carrying Pouch to help keep headphones scratch free.